Strategy
"Our strategy focuses on purchasing, refurbishing and renting out residential properties in the major cities in Spain to generate rental income of €500- 900/month/property”. This strategy is based on a number of basic pillars:
1. Extensive knowledge of the sale/purchase and rental markets.
2. Clear definition of the areas where we want to invest. We focus on the acquisition of residential properties in the metropolitan areas of the major cities in Spain (Madrid, Málaga, Barcelona, Valencia, Zaragoza, Bilbao, Sevilla, La Coruña, Alicante and Palma de Mallorca), in areas where rental demand is high and there are expectations of future growth.
3. Focus on wholesale opportunities. We focus on opportunities that have certain minimum volumes, which other (individual) buyers have limited access to. The opportunities identified come mainly from institutional funds, banks, property developers and family offices. We do not focus on buying individual flats or houses of the kind that most small investors or potential buyers have access to. This allows us to pay wholesale prices, which are below market prices for individuals.
4. Internal management of property refurbishments and improvements. Our team has a great deal of experience developing and refurbishing residential properties. We currently employ several construction site managers who manage various construction companies and allow us a great deal of scalability in terms of the number of projects we are able to undertake each month. In addition, we invest in design, functionality and style in our properties, which makes them very attractive to potential tenants.
5. Internal management of the rental and sale of properties. Our team includes the founders of some of the most important marketing networks in Spain over the last 5 years. We have a leasing strategy that we pursue both through our internal sales force, as well as through local external brokers, achieving very short times to rent, thanks to competitive pricing, and refurbishments/improvements that mean that our flats are better than average for the areas in which we operate.